“Ragnar Kruse, CEO, Smaato, added, “Andy has a wealth of experience in the digital sector and this will help Smaato to capture those direct advertising dollars and deliver high returns for its app publishers and developers.”
San Francisco, California (PRWEB) July 30, 2013
Smaato, the leading global mobile RTB ad exchange, has hired Andy Vogel as the Senior Vice President of Premium Advertising in the Americas to support the company’s continuing global growth. Recognized as a leader in the development of revenue strategies for new and emerging businesses, Vogel has a strong experience in the digital and mobile sales.
Vogel is responsible for developing a premium brand sales team in the U.S. to drive high value advertising for Smaato’s publishers. He and his team are focused on growing premium ad units with Smaato’s publishers and raising high quality inventory for brands and agencies to house their premium advertising.
“Programmatic is becoming an essential part of the direct media buying channel for agencies and brands, and with mobile RTB growing at a much faster pace than online, it is even more important for leading mobile RTB exchanges to build a high-touch demand team,” said Vogel. “Brands and agencies are eager to learn and buy mobile media at scale while ramping their mobile advertising spend.”
Vogel has spent more than 20 years leading the digital and mobile sales and marketing programs for innovative start-ups as well as some of the world’s leading media brands. Most recently he was Senior Vice President of Digital & Mobile for Tribune Company, where he was responsible for all digital, mobile, branded and converged media executions across the Tribune portfolio that includes major daily newspapers such as Los Angeles Times and Chicago Tribune as well as WGN America on national cable and KTLA.
Ragnar Kruse, CEO, Smaato, added, “Andy has a wealth of experience in the digital sector and this will help Smaato to capture those direct advertising dollars and deliver high returns for its app publishers and developers. His proven track record coupled with the fact that he has been on the boards of the Mobile Marketing Association, the IAB’s Mobile Center of Excellence, and Google’s Publisher Advisory Board means he will be a real asset to Smaato as we focus on growing our premium ad units and premium advertiser base further.”
Smaato is the leading global mobile RTB ad exchange and helps mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato provides Ads for Apps, and operates the leading RTB ad exchange and mobile ad optimization platform. More than 70,000 app developers and publishers use Smaato to monetize their content in 230 countries.
Smaato’s unique feature is the aggregation of more than 90 Ad Networks and 100 DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers and app developers) and 3rd party ad technology providers.
Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW.
Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is an AlwaysOn Global 250 winner (2013, 2012 & 2011) and was named a “company to watch in 2010” by Financial Analyst Company GP Bullhound.
Smaato’s global headquarter is in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato’s European headquarter is in Hamburg, Germany and the APAC headquarter is in Singapore.
For PR inquiries, please contact Smaato’s PR team:
Sara Ball/ Angela Fife
001 415 989 9803
Pippa Melamet / James Ash / Finbarr Begley
0044 20 7751 4444