10 Local Marketing Trends For 2014

Posted by on Feb 10, 2014 in Media


10LocalMarketingTrendsFor2014

The digital world that small businesses need to navigate becomes increasingly complicated each year. But Court Cunningham, CEO of Yodle, says that new trends in store for 2014 will help simplify SMBs’ digital marketing efforts. “In 2014, I believe the complexities in local online marketing will continue to grow, but as local marketing automation systems emerge this complexity will become manageable and simplified for SMBs,” Cunningham says.

10 Local Marketing Trends For 2014.

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SMBs Seen To Embrace ‘Non-Advertising’

Posted by on Jan 24, 2014 in Media

SMBsSeenToEmbrace‘Non-Advertising’

BIA/Kelsey on Thursday revealed its list of 15 picks and preictions for local media for 2014. The firm predicts a shift from smaller SMBs away from purchased media to other marketing outlets, primarily social media and transaction marketing. Among other prognostications, the acceptance of native ads among SMBs, mobile discovery tools driven by big data and a push for TV ad dollars from social media networks.

 

SMBs Seen To Embrace ‘Non-Advertising’.

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Facebook Mobile Ad Revenue Soars

Posted by on Jan 14, 2014 in Media

By the third quarter of 2013, mobile advertising accounting for nearly half of Facebook’s overall ad revenue — up from almost nothing at the start of 2012. That trend is expected to continue in 2014 as mobile becomes the greatest area of ad revenue, according to JPMorgan’s annual Nothing But ‘Net report released this week.

Indeed, the report authored by analyst Doug Anmuth projects mobile advertising surpassed desktop advertising in the fourth quarter of 2013 and will rise to 63% of total ad dollars this year.

“Quite simply, mobile has moved from a headwind in 2013 to a tailwind in 2014,” he wrote. “We note that Facebook’s mobile revenue growth has been robust, despite relatively modest ad load increases, suggesting users, usage and ad-quality improvements can continue to drive strong revenue growth going forward.”

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Mobile LAVA Event, Thursday, Jan. 16th @Cross Campus

Posted by on Jan 8, 2014 in Media

 

 

 

We are pleased to announce our first Mobile LAVA program for the year 2014, Mobile Ad-Tech: A Look Forward in 2014. For our January 16th program we have assembled a panel of experts who will share with us the state of digital advertising in the mobile space. Opening remarks by Mike Vorhaus, President of Magid Advisors.”Many startups rely on advertising as a primary

 

means to generate revenue for their mobile apps, websites, and consumer initiatives. However, porting the desktop banner ad model over to the smaller screen proved difficult if not impossible. Yet, innovative technologies, interactive paradigms, and ways of thinking about the mobile user are having a positive effect.

 

According to the Internet Advertising Bureau, mobile advertising increased 145% by the end of Q2 2013 to total $3.0 billion, up from $1.2 billion in the first six months of 2012.

 

Further evidence is exhibited by Facebook who seems be justifying its IPO share price based upon the company’s ability to finally monetize its huge mobile audience. In fact, the New York Times reported in October 2013 that mobile ads accounted for 49% of its $1.8 billion in advertising revenue in Q3 2013.

  • What does all this mean for startups, entrepreneurs, and early stage mobile companies?
  • What does the mobile advertising ecosystem look like, and how do the various players interact?
  • Most importantly, what can we look forward to in 2014 as it relates to mobile advertising technology?

We and our panelists look forward to answering these and many more questions.

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Local Journalism Is Artisanal, Not Industrial

Posted by on Dec 17, 2013 in Media

ttthE DECLINE OF AOL’S PATCh

GigaOM

AOL maintains that its Patch hyper-local news venture is not shutting down, but it has clearly failed to meet the promise of CEO Tim Armstrong’s vision — because the model it was built on was the wrong approach to the problem, says Mathew Ingram.

Comments: Local Journalism Is Artisanal, Not Industrial | NetNewsCheck.com.

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