2015 Predictions

Posted by on Jan 21, 2015 in Media

2014’s megadeals discussed above, together with Microsoft uploading Minecraft maker Mojang for $2.5 billion and Amazon snatching up live gamer site Twitch for $1 billion, totaled nearly $10 billion. What does this portend for 2015? Certainly, accelerating digital media activity and a continued investor focus—meaning billions of dollars of new bets placed by VCs, strategic investors and acquirers on content-driven opportunities. Read more

via Manatt Digital Media – January Newsletter: 2015 Predictions – andyvogel1@gmail.com – Gmail.

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Should Local Advertising be Bracing Itself for On-Demand? | Street Fight

Posted by on Jan 20, 2015 in Media

Should Local Advertising be Bracing Itself for On-Demand? | Street Fight.

Buy now key on a white keyboardUber’s success has convinced many that on-demand is the future, while the surge of start-ups trumpeting themselves as ‘Uber for X’ has many others predicting an empty fad.

While it’s easy to lump the wave of recent on-demand startups together and write it all off as excess run amok, we’re all shrewd enough to separate these ideas into the sensible (food delivery, home services), the workable (valet parking, massages), and the wacky (Santa Claus).

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How to Think Differently About Something You’d Rather Not Think About — Captivate Us — Medium

Posted by on Jan 20, 2015 in Media

How to Think Differently About Something You’d Rather Not Think About — Captivate Us — Medium.

In the race to extract cost-savings out of their operations, many media companies make missteps that lead to long-term pain, loss of key personnel and diminished standards that hurt their credibility and levels of engagement with both audiences and advertisers.

 

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Google search starts linking directly to event tickets

Posted by on Jan 20, 2015 in Media

Google search starts linking directly to event tickets.

Just can’t wait to snag some tickets for a big concert, but don’t want to wade through the band’s site (or the ticket shop’s page) to make sure you get a good seat? You won’t have to after today. Google has forged deals with AXS, Ticketfly and Ticketmaster that link you directly to tickets when you search for a specific venue on the web or in Google Maps. If you search for a band, you’ll also get tour schedules.

Searching for tickets on Google

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