Start Your Mobile Startup: Know Your Numbers

Posted by on May 16, 2014 in Media

 


Start Your Mobile Startup:  Know Your Numbers

Fast growth and disruptive innovations are a few of the keys to financial success.  Oftentimes over-looked is the importance of having a business plan, knowing how to forecast and providing accurate numbers.  Knowing your numbers can improve valuations and maximize your return.

Our next installment of Start Your Mobile Startup will provide perspective and practical information for entrepreneurs who will seek fresh capital or expect to sell his or her company.    Certainly, every entrepreneur dreams of massive financial return on all that sweat equity, but the reality of selling one’s company can be another story.

The next Mobile LAVA program will answer some of the following questions:

  • What are the key metrics that investors look at when make a buy decision?
  • Do I need a full-time or part-time CFO and what should an early-stage company’s finance infrastructure look like?
  • What are some of the pitfalls to forecasting and what can I do to improve accuracy?
  • What do I need to know about income taxes and how to avoid tax surprises?
  • When entering into revenue contracts, what should I be thinking about?
  • When is the right time to engage profession service firms (attorneys, bankers or accountants)?
  • Should I be thinking about stepping onto the audit treadmill?
  • When is the right time to engage EY?
  • What makes for a good term sheet, and what are the effects of dilution with follow-on rounds of funding?

http://lava.site-ym.com/events/event_details.asp?id=431754

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Colony Logic Launches CLX – Technology News – redOrbit

Posted by on May 15, 2014 in Media

Colony Logic Launches CLX – Technology News – redOrbit.

Cloud-Based SaaS Platform to Help Companies Simplify the Sales Process, Efficiently Manage Back-End Processes, Analytics

LOS ANGELES, May 7, 2014 /PRNewswire/ — Colony Logic (www.colonylogic.com) today launched CLX, a cloud-based SaaS platform, to help companies simplify the sales and customer lifecycle management process. CLX is the first platform to provide end-to-end automation — helping sales teams pick the right products, manage the on-boarding process quickly, and easily access detailed analytics with performance insights. This allows Colony Logic partners to dramatically reduce costs and spend more time building customer relationships.

CLX was designed with the flexibility to sell and manage any type of product suite and is currently available with products for the media, e-commerce, financial services and automotive industries.

“With the proliferation of digital products available for companies to sell and support, there are myriad choices to offer customers,” said Geoff Stevens, CEO of Colony Logic. “In addition, for each product that a customer uses, there is typically a separate on-boarding process to get the customer up and running. Too often, salespeople and account managers get bogged down by mundane details that distract them from their true mission — building relationships, closing more sales, and exceeding customer expectations. The CLX platform automates and simplifies the sales process, on-boarding customers and providing up-to-the minute analytics and insight, providing a true end-to-end sales lifecycle management solution.”

CLX includes a recommendation engine that evaluates each customer’s needs based on which products work best for similar businesses. It automatically creates a sales proposal filled with the partner’s own products that will best help customers meet their goals and also provides recommendations for additional products that can lead to upsell opportunities.

One of the biggest challenges faced by every company offering digital products today is the process for getting customers up and running. Multiple products typically mean each new customer on-boarding requires a tedious amount of labor, order processing and time. CLX streamlines order fulfillment with a user interface that requires sales people to only enter customer information once. Ultimately, this reduces labor needs and speed to market, and helps control costs.

CLX also dramatically changes the way partners analyze and optimize products for their customers. Typically, for companies offering anywhere from dozens to hundreds of different products, each product requires a separate log-in to view performance analytics. CLX provides one dashboard that allows teams to view program and marketing metric analytics in one place for all of their products, and utilizes built-in intelligence to offer optimization recommendations. This allows sales teams and customers to see which solutions are most effective and adjust the product mix quickly, providing immediate improvements in performance.

“Colony Logic has created a game-changing technology that creates order where there has typically been chaos,” said Tony Bulugaris, VP Client Operations for The Berry Corporation. “The CLX platform simplifies the process from end-to-end, so our sales people can spend more time in direct contact with customers. Not only does the sales team love the technology, it streamlines back-end operations, reducing labor needs and significantly reducing costs.”

About Colony Logic

Colony Logic is a platform technology company that simplifies the process of selling and managing digital products. The company’s proprietary CLX platform is an enterprise-class, SaaS platform that intelligently handles all the logistics involved in selling, provisioning, ordering, fulfilling, managing and analyzing product offerings – all from a simple, integrated user interface.

The company has managed hundreds of thousands of digital programs in nine countries and five languages and works with organizations such as The Berry Company, Tribune, Media News Group, Cox Communications, Scripps, Reynolds, Hitachi Consulting, Excentus, OfferLogix, and Sensis. Its platforms have received multiple awards from INC. 500, Red Herring 100, Deloitte, and OnMobile Top 100.

Founded in 2011 and headquartered in Los Angeles, Colony Logic is a Talus Holdings company, a diversified investment concern with a focus on adtech and technology platform solutions, backed by leading investors, including Blackstone/GSO Capital Partners.

For more information, visit http://www.colonylogic.com or call (310) 598-1813

SOURCE Colony Logic


Read more at http://www.redorbit.com/news/technology/1113140624/colony-logic-launches-clx/#Ru2PgR7VbEKsmAuG.99

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Colony Logic Names Geoff Stevens CEO

Posted by on May 15, 2014 in Media

Colony Logic Names Geoff Stevens CEO

Adds Several Key Executives to Leadership Team

PR Newswire

LOS ANGELES, May 7, 2014

LOS ANGELES, May 7, 2014 /PRNewswire/ — Colony Logic (www.colonylogic.com), an operating company of Talus Holdings, announced it has named Geoff Stevens as Chief Executive Officer. Stevens also serves as CEO of Talus Holdings.

Stevens will lead the company’s launch of its game-changing cloud-based SaaS software products for digital media, e-commerce, franchising, real estate, financial services, automotive and other industries. The company’s recently launched CLX platform simplifies the sales and customer management processes, from picking the right products, to streamlining the on-boarding and analytics processes.

“Colony Logic is in position to revolutionize how companies operate their selling efforts,” Stevens said. “This game-changing software platform will simplify much of the tedious processes associated with managing the sales process and will take cost out of the equation for our clients. I look forward to introducing this important technology platform to the industry, building the Colony Logic team and culture and guiding our growth over the coming years.”

An accomplished digital and media veteran, Geoff has a 20-year track record of leadership, management, and governance experience in both Fortune 1000 and early stage companies.

Previous, notable operating roles have included leadership of adtech and mobile product lines at Overture and Yahoo!, where he incubated and developed lines of business that grew into more than $350 million in revenue.  Geoff cut his teeth in digital at The Walt DisneyCompany, serving for a number of years in a series of leadership positions within Interactive TV and Internet divisions.

Colony Logic also named Rick Gombos as Chief Financial Officer; Andy Vogel as Chief Operating Officer; Geoff Greenberg as Chief Technology Officer; and, Tucker Smith as Chief Revenue Officer.

Gombos was most recently the founding CFO of OpenX. He also has held various financeand business positions at Veoh, GoTo.com/Overture/Yahoo! and PricewaterhouseCoopers (PwC). Before venturing into business finance, he served in the United States Navy as a Nuclear Mechanical Engineer onboard a fast attack submarine.

Vogel previously was Senior Vice President of Digital & Mobile for Tribune Company, where he held responsibility for all digital, mobile, branded and converged media executions. He was part of the launch team at cars.com, created the first group online function for Gannett Company, and ran digital strategy and sales for Journal Communications and PackerInsider.com (the second largest paid subscriber base after ESPN Insider).

Smith most recently ran business development for Docstoc, the business documents site purchased by Intuit in 2013. He has held positions with eBay’s Platform Solutions Group and helped create the API developers program that now accounts for more than half of the site’s listings, and also worked as an editor and publisher for a sports magazine.

Greenberg drew upon a dynamic engineering career when he co-founded Colony Logic in early 2011. Previously, he designed and built enterprise web platforms for innovative technology companies, most recently WebVisible and LRN.

About Colony Logic

Colony Logic is a platform technology company that simplifies the process of selling and managing digital products. The company’s proprietary CLX platform is an enterprise-class, SaaS platform that intelligently handles all the logistics involved in selling, provisioning, ordering, fulfilling, managing and analyzing the performance of product offerings – all from a simple, integrated user interface.

The company has managed hundreds of thousands of digital offerings in nine countries and five languages, and has worked with organizations such as The Berry Company, Tribune, Media News Group, Cox Communications, Scripps, Reynolds, Hitachi Consulting, Excentus, OfferLogix, and Sensis. Its platforms have received multiple awards from INC. 500, Red Herring 100, Deloitte, and OnMobile Top 100.

Founded in 2011 and headquartered in Los Angeles, Colony Logic is a Talus Holdings company, a diversified investment concern with a focus on adtech and technology platform solutions, backed by leading investors, including Blackstone/GSO Capital Partners.

For more information, visit http://www.colonylogic.com or call (310) 598-1813

SOURCE Colony Logic

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