Andy is currently Global Head of Digital Products at NewBase (formerly Publicitas), a global independent media and marketing services consulting company. Combining data, insights and technology across all channels to make certain our clients reach their customers with highly targeted solutions.
Previously, Vogel was President at Twin Bird Consulting, COO/CRO at Colony Logic and Senior Vice President of Digital & Mobile for Tribune Company.
Andy is a leader in developing revenue strategies for new and emerging businesses. He has held senior level business development, operations, technology marketing and sales positions in the software, digital media, automotive retailing and newspaper industries. He created the first group online sales function for Gannett Company, and ran digital strategy and sales for Journal Media Group and the paid subscription website PackerInsider.com (at the time the second largest paid subscriber base after ESPN Insider).
As General Manager of hyper-local media pioneer Backfence.com, utilizing early social media and grassroots marketing, and was part of the start-up team at cars.com launching over 100 affiliate sites.
He sat on the Global and North American Board of the Mobile Marketing Assoc. and Chaired its Mobile Publishing Committee, as well as serving on the Board of the IAB’s Mobile Center of Excellence and Google’s Publisher Advisory Board.