Net Neutrality: An Important Freedom for Marketers

Most important votes in Washington, D.C. these days seem to take place on party lines. From tax reform to healthcare, the ruling Republican party has been unable to convince any Democrats that their initiatives have merit. The FCCs vote on net neutrality yesterday was, in its own way, a very important vote. And the Commission, avowedly an independent agency overseen by Congress, split on party lines.

I spoke with Andy Vogel, global head of digital products at programmatic provider /media consultancy NewBase, who also sits on a number of industry advisory bodies including the Mobile Marketing Association’s Global Board, and Google’s Publisher Advisory Board. “It’s bad for brand marketers,” he said, “because someone is going to have to pay, and brands aren’t going to want to pass on the cost to the consumer” — although the outcome, he said, is that “consumers will ultimately have less choice.”

 

Read More on Direct Marketing News here.

The Free Ride Is Over – FCC Repeals Net Neutrality

If you listen to the lyrics of REM’s ‘It’s the End of the World as We Know It (And I Feel Fine!)’ it feels more like a prediction as we live through 2017. US net neutrality is for the chop, after today’s vote by the Federal Communications Commission (FCC) undoing 2015’s rules that stopped internet providers from blocking or slowing particular websites based on a tiered/paid system.

Read the full story on The Drum.

Publishers Need To Step Up To Get A Clean Slate

The Sell Sider” is a column written for the sell side of the digital media community.

Today’s column is written by Andy Vogel, global head of digital products at NewBase.

“The ad supply chain is underregulated, and this has become obvious with the recent Financial Times spoofing scandal that uncovered at least six industry players offering fake inventory.”

 

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London Calling?

Welcome to Jolly Old London…It’s hideous!”-Diana Prince (aka Wonder Woman)

With all the unknowns that exist around #BREXIT and the latest moves against Uber, Google and Facebook.

Is London still a friendly place to set-up shop for US based new economy businesses?

Is Dublin a better business destination?

Where the World’s Digital Economy is Moving Fast and Where It’s in Trouble

UK Minister wants to limit the use of e2e encryption