CitySearch Pays Google $100 Million a Year?
17 November 2006from the Local OnlinerA dirty secret in the search wars is that you can basically “buy” enough traffic via Google AdWords and other sources to jump to the top of the usage charts. In a recent ZDNet column, Donna Bogatin implied that CitySearch has done exactly that. “Industry estimates of the cost to Citysearch for its ‘partnership’ with Google have pegged Citysearch’s AdWords annual ‘investment,’ aimed at redirecting Google traffic to Citysearch, in the $100 million dollar range,” she writes.
Archived in Local Search/Search Eng., Media, Marketing, Advertising Trends, The Web, New Media |
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