Pegasus News announced today that the company will be acquired by Fisher Communications. The deal will bring Pegasus’ online local and hyper-local content capabilities to Fisher’s communities and existing properties - consisting of 19 television and radio stations throughout the Pacific Northwest.
These cities where Fisher hangs its hat are well suited to the local content aggregation and flavor that Pegasus has developed and proven valuable in its home turf of Dallas Tx.
“We work best in larger metros with lots of suburban sprawl,” Pegasus founder Mike Orren told me today. “Yeah it could probably work well in New York City, but we’re much more interested in places that have not a lot of media coverage and a lot of people that engage in entertainment in the city but also want to come home and go to their kid’s soccer game.”
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