Branded News
25 August 2007The Shorenstein Center on the Press, Politics and Public Policy Center at Harvard University released a report that examined trends in Internet news. They looked at the traffic of 160 news sites for a yearlong period and found that the sites of national, “name brand” papers were growing, while the traffic on smaller, local papers, was not.
Sites connected to traditional media were growing more slowly than non-traditional media, such as aggregators, bloggers, search engines and service providers. The study suggests that the Web is a threat to print media, whose advantage of being a “first mover” is in flux. The study also revealed that even though the Web tends to favor
“brand name” news sites, local sites are a brand name in their community and should us it to their advantage. The full report can be found at http://www.ksg.harvard.edu/presspol/carnegie_knight/creative_destruction_release.doc. (8/16 http://www.ksg.harvard.edu/presspol/index.htm, http://www.editorandpublisher.com, http://newsosaur.blogspot.com/2007/08/flat-lining-online.html)
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