Trust Advertising
6 October 2007Advertising as a selling tool: Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, followed by newspapers, consumer opinions posted online, brand Web sites, TV and magazines, according to a recent global Nielsen Internet survey.
Conducted twice a year among 26,486 Internet users in 47 markets from Europe, Asia Pacific, the Americas and the Middle East, Nielsen most recently surveyed consumers on their attitudes toward 13 types of advertising–from conventional newspaper and TV ads to branded Web sites and consumer-generated content. (http://www.nielsenmedia.com 10/1; http://www.adweek.com 10/2; http://www.tvweek.com 10/3)
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