Gym rats
18 March 2008Timex is going after “gym rats and joggers” with a new podcast campaign for its Ironman iControl, a timepiece that can wirelessly control the owner’s iPod. Omnicom’s PHD is the media agency behind the campaign, with Volvo Media providing the ad serving, tracking and reporting technology. The 15- and 30-second spots will run on Podrunner, a weekly podcast of workout music mixes by Los Angeles DJ Steve Boyett, one of the over million podcasts on VoloMedia’s network. (http://publications.mediapost.com 3/3)
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