Social conscience
18 March 2008Sony: Sony Electronics is ramping up its recycling effort with dozens of events at which consumers can drop off old Sony electronics for free, with each one supported by a local marketing push. And to drive home the point, it is re-running vintage commercials that feature woefully outdated equipment. (http://adage.com/article?article_id=125525 3/5) Sony is opening up its in-game advertising platform, meaning in-game ad serving companies Double Fusion, IGA and Google-owned AdScape will be able to sell ads in games that run on PS3, according to people familiar with Sony’s plans. (http://adage.com/digital/article?article_id=125318 2/25)
Google and Ben & Jerry’s are partnering to promote ONE, a group dedicated to eradicating world poverty. (http://publications.mediapost.com 3/7)
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