Archive for June, 2008
Time shifted viewing (DVR)
28 June 2008DVR impact on broadcast ratings is significant and growing, according to data released by Magna Global USA. Magna’s research shows that while less than one-fourth of all U.S. TV homes have DVRs, they account for 9% of the “Big 5″ networks’ TV ratings, and 15% of viewing by adults 18-49. Magna is projecting that by […]