Radio advertising continues to struggle:
29 August 2008Combined local and national spot radio advertising dropped 8% in the 2nd quarter to $4.6 billion for a 7% drop in the first half of the year to $8.4 billion, according to figures released by the Radio Advertising Bureau. Even factoring in a robust 12% growth in off-air advertising to $890 million and a healthy 3% climb for network radio to nearly $570 million, radio advertising is still down 5% to $9.9 billion at mid-year. (Off-air revenue has surpassed last year’s mid-year forecast by the RAB and is expected to approach $2 billion by the end of 2008-nearly a full year ahead of the predicted timeline.) And radio revenue was down 6% in July, with local down by 5% and national off 15%, the RAB reported. (
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