Daily posts, perseverance make the difference in building newspaper blogs
15 October 2008By Curt Cavin on OJR
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Editor’s note: Sports fans whose memories extend more than 15 years will recall that Indy Car racing once was North America’s most popular form of motor sport. But a split among rival sanctioning organizations robbed the sport of sponsors and fans, clearing the way for NASCAR to become one of the country’s most popular sports. But die-hard Indy fans endured and, for them, Curt Cavin’s blog on the Indianapolis Star website has become place to go to for daily coverage of the newly re-unified IndyCar Series. (Heck, I read it every day.) I asked Curt to share with OJR readers his experience in growing the blog. - Robert]
As a 20-year reporter for the Indianapolis Star, I had been doing a motor sports Q&A online weekly for about five years before I learned my company was tracking viewer traffic on its blogs and basing some coverage decisions on those numbers.
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I was discouraged that my contribution never earned a spot in the newspaper’s top 10 as the Indianapolis 500 is such a captivating and historical event for our community. Then I learned that my Q&A wasn’t being considered a blog because it was written weekly and not in the true spirit of a blog.
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