Who’s gonna spread some green?
17 October 2008Acxiom Corp. released a study which reveals which consumer groups are most likely to spend during challenging economic times. The study found variations in how each consumer segment looks at the economy today and how that perception affects whether and how they will defer spending; the type of stores they will visit; and generally how they go about their daily shopping. (http://www.bigresearch.com/news/big101708.htm 10/14)
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