Archive for 'Interactive Media and Marketing' Category
IAB Unveils New Task Force To Review Ad Units
1 May 2009Â
The IAB Thursday announced the inaugural meeting of a new advisory group to recommend changes to standard interactive ad
formats. For the first time, agency creative executives will participate in the IAB’s annual review of ad standards.
The Re-Imagining Interactive Advertising Task Force includes more than 20 publishers and agencies including CBS Interactive,
Digitas, Google, AOL’s Platform-A, Razorfish, […]