In a word, no.
Make no mistake, if you can only attend a handful of digital events in the next year, demexco should definitely be on that list. But this isn’t a show to watch star-powered “fireworks” from brands and celebrities like sxsw, CES and Cannes Lions. This is more like the place to go to see how the fireworks are made.
This is a “trade show.” The way trade shows are meant to be and should be. Less about 20 min. panel discussions (eye-roll) and more about meetings on the massive show floor with actual decision makers. I remember old automotive and media industry events that used to be this big in the US, but it’s been a lot of years.
FAANG here is really FaanG. Facebook and Google dominate most of the events, but here you’ll see a real variety of start-ups working to make a difference in the EU. This show is for anybody doing business with any EU member country and has a very “home team” feel. If you need to make in-roads into Europe, this is the place to start.
There is one important way that dmexco is like sxsw, CES and Cannes Lions – the taxi line at the airport is just as long!
If you’re going, please stop by Hall 8, Stand B050 to check out NEWBASE:View, and here’s a really nice guide from Sovrn to dmexco 2017: https://www.sovrn.com/blog/dmexco-2017-hints-tips-and-secrets-see-you-there/