From The Drum: “A global survey of chief marketing officers (CMO) conducted by NewBase, the marketing and advertising consultancy, has delivered some interesting findings – chief amongst them the fact that 60% now plan to halt further increases in ad spending or even reduce expenditure.
The Evolving Marketer report wasn’t all bad news, with 72% of senior marketing leaders committed to growing their content marketing budgets as part of a laser focus on boosting growth.
This is coupled with some other interesting snippets including the fact that two-thirds of CMOs now say that they will bring more marketing services in-house, despite the fact that a paltry 3% consider themselves to have the appropriate skillset – limiting the ability to do so.
Another stumbling block comes in the form of data with three quarters of respondents in agreement that they are only in position to harness a tiny fraction of the data they have access to, with half of all data entirely unused, prompting 80% of CMOs…..”
Despite 83 per cent of Americans supporting net neutrality maintaining the status quo, the Federal Communications Commission (FCC) has undone the 2015 rules that prevented internet providers from using a tiered/paid system to block or slow specific websites.
If you listen to the lyrics of REM’s ‘It’s the End of the World as We Know It (And I Feel Fine!)’ it feels more like a prediction as we live through 2017. US net neutrality is for the chop, after today’s vote by the Federal Communications Commission (FCC) undoing 2015’s rules that stopped internet providers from blocking or slowing particular websites based on a tiered/paid system.
The Sell Sider” is a column written for the sell side of the digital media community.
Today’s column is written by Andy Vogel, global head of digital products at NewBase.
“The ad supply chain is underregulated, and this has become obvious with the recent Financial Times spoofing scandal that uncovered at least six industry players offering fake inventory.”
When Snapchat parent company Snap went public in a $3.4 billion IPO offering in March, it proved yet again what a growing number of venture capitalists have been betting on for months: Los Angeles, the land of Hollywood movie stars and sunkissed beaches, had become a launching pad for start-ups after decades of being a poor relation to Silicon Valley