If you listen to the lyrics of REM’s ‘It’s the End of the World as We Know It (And I Feel Fine!)’ it feels more like a prediction as we live through 2017. US net neutrality is for the chop, after today’s vote by the Federal Communications Commission (FCC) undoing 2015’s rules that stopped internet providers from blocking or slowing particular websites based on a tiered/paid system.
The Sell Sider” is a column written for the sell side of the digital media community.
Today’s column is written by Andy Vogel, global head of digital products at NewBase.
“The ad supply chain is underregulated, and this has become obvious with the recent Financial Times spoofing scandal that uncovered at least six industry players offering fake inventory.”
When Snapchat parent company Snap went public in a $3.4 billion IPO offering in March, it proved yet again what a growing number of venture capitalists have been betting on for months: Los Angeles, the land of Hollywood movie stars and sunkissed beaches, had become a launching pad for start-ups after decades of being a poor relation to Silicon Valley
If you’re a marketing leader, please give your opinion on the evolving role you play in your organization.