London Calling?

Welcome to Jolly Old London…It’s hideous!”-Diana Prince (aka Wonder Woman)

With all the unknowns that exist around #BREXIT and the latest moves against Uber, Google and Facebook.

Is London still a friendly place to set-up shop for US based new economy businesses?

Is Dublin a better business destination?

Where the World’s Digital Economy is Moving Fast and Where It’s in Trouble

UK Minister wants to limit the use of e2e encryption

 

Billions pour into LA as it gears up to be the next Silicon Valley

When Snapchat parent company Snap went public in a $3.4 billion IPO offering in March, it proved yet again what a growing number of venture capitalists have been betting on for months: Los Angeles, the land of Hollywood movie stars and sunkissed beaches, had become a launching pad for start-ups after decades of being a poor relation to Silicon Valley

People take pictures in front of the Snap headquarters on the strand at Venice Beach in Los Angeles.

The full story on CNBC

Can dmexco be sxsw for the eu?

In a word, no.

Make no mistake, if you can only attend a handful of digital events in the next year, demexco should definitely be on that list. But this isn’t a show to watch star-powered “fireworks” from brands and celebrities like sxsw, CES and Cannes Lions. This is more like the place to go to see how the fireworks are made.

This is a “trade show.” The way trade shows are meant to be and should be. Less about 20 min. panel discussions (eye-roll) and more about meetings on the massive show floor with actual decision makers. I remember old automotive and media industry events that used to be this big in the US, but it’s been a lot of years.

FAANG here is really FaanG. Facebook and Google dominate most of the events, but here you’ll see a real variety of start-ups working to make a difference in the EU. This show is for anybody doing business with any EU member country and has a very “home team” feel. If you need to make in-roads into Europe, this is the place to start.

There is one important way that dmexco is like sxsw, CES and Cannes Lions – the taxi line at the airport is just as long!

If you’re going, please stop by Hall 8, Stand B050 to check out NEWBASE:View, and here’s a really nice guide from Sovrn to dmexco 2017: https://www.sovrn.com/blog/dmexco-2017-hints-tips-and-secrets-see-you-there/

 

Why brands will welcome Amazon’s challenge to Google and Facebook (part two)

Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge Google in delivering customer understanding, writes NewBase’s global head of digital products.

Continued from Part One Here

Consumers already consider Amazon’s recommendations to be helpful, appropriate and natural. Done well, this will be a natural evolution and it offers the chance for brands to be weaned off the habitual retargeting of the same audience, which when repeated too often – as well we all know from experience – can be irritating and off-putting. It also helps to alleviate the dependence many brands have developed on Facebook when it comes to finding new consumers.

Amazon’s new self-serve platform, Advertiser Audiences, was rolled out earlier this summer, and is proving transformative in how brands seek out new audiences. Advertisers are able to anonymously match a list of their customers with Amazon shoppers and find “lookalike” targets that may be interested in, say, a specific type of shoe, but had not yet shown any intention of shopping for that item.

Beyond all this ad tech, Amazon also recognised that there was a gap in its brand offer, until recently some brands were reluctant to appear on the site as they did not have enough control over the experience, so it has just launched brand stores.

Amazon’s strength is plain to see, with hundreds of millions of active customers, and as it’s a buying environment, this is what will drive brands to invest with Amazon. However, Amazon won’t be the best home for all ad dollars; it’s not geared towards creating a brand, marketers with highly limited adspend will be better off using other tactics to establish and build a brand.

Over the next five years Amazon will be a significant advertising player – even more so if it launches its own phone; a real game-changer for accessing customer data and usage habits – and will probably come to equal Facebook in terms of both its targeting ability and as a platform to influence consumer behaviour.  However, it’s not a zero sum game; it’s likely to be new spend that targets Amazon rather than moved from Google or Facebook.

For marketers, this rising opportunity can only be a good thing. Google and Facebook will remain vitally important components of most digital media strategies, and their influence in the industry will remain great. However, with Amazon emerging as a third force, the dependency on those two players will be diminished – allowing brands to develop more sophisticated and more influential marketing campaigns.

Andy Vogel is global head of digital products at NewBase

Read more at http://www.campaignlive.co.uk/article/why-brands-will-welcome-amazons-challenge-google-facebook/1442001#UJBRFSZSZsMCdlPW.99