DAA: Ad Industry Might Ignore IE10 Do-Not-Track Requests 06/04/2012

From Media Post

Privacy-Keyboard-Lock-A

Microsoft’s controversial decision to turn on a do-not-track header by default in its newest browser is drawing heated criticism from ad industry representatives, who criticize the software giant for taking a position contrary to self-regulatory groups.

A browser-based do-not-track header sends a request to Web sites, but doesn’t block cookies or prevent tracking users in order to send them ads based on their online activity.

Read more: http://www.mediapost.com/publications/article/176000/daa-ad-industry-might-ignore-ie10-do-not-track-re.html#ixzz1wmpqh1sx

 

 

MediaPost Publications DAA: Ad Industry Might Ignore IE10 Do-Not-Track Requests 06/04/2012.