Dick’s Sporting Goods aims to increase mobile sales with commerce-enabled ads

By Lauren Johnson for Mobile Marketer
July 9, 2012

The Dick’s Sporting Goods mobile ad
Dick’s Sporting Goods is betting on mobile advertising as a way to increase revenue for the retailer’s mobile site.
To entice users to tap on the mobile ads, Dick’s Sporting Goods is promoting one particular adidas shoe to show consumers what kinds of products are available online. The ads are running within the ESPN mobile site.

“I think simple mobile campaigns such as the Dick’s one that promotes one specific product work well on mobile since as targeted campaign messages work particularly well for small screened devices,” said Simon Buckingham, CEO of Appitalism, New York.