Instagram Privacy Changes Could Surprise Some Users

New details on Instagram’s revised Terms of Use suggest Instagram may start pulling user photos and incorporating them into ads — without pay.

According to the Terms that take effect on January 16, Instagram says that some parts of their photo-sharing service might be supported by advertisers. Sounds straightforward enough until their next statement:

“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”