When the economic downturn started in the US in 2008/2009 there was a lot of discussion among business leaders about the need to dig into the details of your business and focus on the little things that matter to your business. It was then time to measure every nuanced part of your customers and employees to determine how best to not lose business as the economy started to enter a death spiral.
People would point to the “Broken Windows” theory in criminology that had been published in 1982 and then put into successful practice in Sweden and later in NYC in the 1990s. The idea was, that if you stop the bleeding in one area, it would matter to the overall health of your business.
We’ve all heard and likely offered the suggestion to “not sweat the small stuff,” and “keep your eye on the big picture.” The big picture in this case is a fact most people don’t know. Mosquitos are the deadliest thing on the planet.
We’ve all heard and likely offered the suggestion to “not sweat the small stuff,” and “keep your eye on the big picture.”
This is one example where looking at the broader mortality statistics around mosquitos leads you to focus on the little things that matter: The deadliest thing in the world (from Quartz Obsession)