Mobile Marketer

“I think it comes down to consumers trusting brands that they know in their local market, and that trust rubs off on advertisers as well,” said Andy Vogel, senior vice president of digital and mobile at Tribune Interactive, Chicago.

 

“I think the big thing from a local news perspective that we have to think about is that the tablet is clearly replacing the PC,” he said.

 

“We will continue to work with relevant experiences — consumers have clearly spoken on relevancy, so our ability to follow with different content and advertising is only going to make it a better experience for brands to engage with consumers,” Mr. Vogel said.

– Andy Vogel, 2012