Net Neutrality: An Important Freedom for Marketers

Most important votes in Washington, D.C. these days seem to take place on party lines. From tax reform to healthcare, the ruling Republican party has been unable to convince any Democrats that their initiatives have merit. The FCCs vote on net neutrality yesterday was, in its own way, a very important vote. And the Commission, avowedly an independent agency overseen by Congress, split on party lines.

I spoke with Andy Vogel, global head of digital products at programmatic provider /media consultancy NewBase, who also sits on a number of industry advisory bodies including the Mobile Marketing Association’s Global Board, and Google’s Publisher Advisory Board. “It’s bad for brand marketers,” he said, “because someone is going to have to pay, and brands aren’t going to want to pass on the cost to the consumer” — although the outcome, he said, is that “consumers will ultimately have less choice.”


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