5 reasons your brand still needs to pay attention to San Diego ComicCon

It’s hard to believe that a show that started 47 years ago with middle-aged men dressing up in spandex and capes is still gaining relevancy with consumer brands.

All you need to do is look at all the people playing Pokemon Go everywhere you look these days and see the huge succomic-con-2016cess Nintendo, adding $7.5b to their market value, has had with the release. The “overnight success” stories about John Hanke of Niantic. These stories alone are enough to convince any marketer that the type of launch velocity of any game, consumer product, or new technology can be massively impacted by fans.

Add to that the audience and brand extension growth for Game of Thrones, Walking Dead, and (insert_name_here) sci-fi, fantasy and super hero major studio releases almost every month. Just look at the slate of off-site events this year at ComicCon!

So, why do brand marketers need to continue to pay attention?

1. 150,000 consumers attending a promotion and commerce driven event- without any compensation- the focus group to top all focus groups.

2. It’s not the nerd gathering anymore -it is an opportunity for creatives to interface directly with their fan base.

3. This is the “early adopter” set for every type of consumer electronics, multi-platform media play. The ultimate influencer groups for these products.

4. Retail product introductions. At the major shows in San Diego and NYC, manufacturers will have a straight line before Q4.

5. “It’s about gaming, stupid.” Seriously, stop and think about AR and the impact it’s made in the last few weeks. Gamers, gaming and how consumers interact in new environments is worth paying attention for all marketers.

And, remember, marketing is supposed to be that fun job that everybody thinks they can do. How else do you end up with quotes from Oliver Stone warning about Pokemon Go beginning an era of “Surveillance Capitalism.”

Delivering pizza and smart pants to a moving train

“…being on the right side of the market is always going to be at the top of my mind.”

By now most of us have seen the video of the DJ that finds a way to live tweet his mission to get a pizza delivered to him on a moving train in England (http://www.dailymail.co.uk/femail/food/article-3559200/Man-live-tweets-mission-pizza-delivered-TRAIN-travelling-Glasgow.html#v-3898846172027832875). Gary Vaynerchuk wrote the column below talking about how disruption happens, and he included examples like AAA’s roadside service and how smart pants and delivering food to driverless vehicles is not that faraway.

Here are his insights into the way start-ups happen in the on demand economy.

View story at Medium.com

Warner Bros. Forms An Over-The-Top Video Division

Warner Bros. has formed Warner Bros. Digital Networks, aggregating the studio’s owned digital video and over-the-top video services and focused on expanding its reach into direct-to-consumer entertainment.

The new division will be led by Craig Hunegs, who adds the title of president, Warner Bros. Digital Networks to his current responsibilities as president of business and strategy for Warner Bros. Television Group. In both positions, Hunegs reports to Kevin Tsujihara, Warner Bros. chairman and CEO.

The group encompasses DramaFever, the subscription-video service specializing in Korean TV shows and film dramas that WB acquired earlier this year from Softbank, as well as WB’s investment in Machinima; its partnership with NBA star LeBron James’ Uninterrupted for digital projects; and its interest in Ellen Digital Ventures, a partnership with talk-show host Ellen DeGeneres. Also under the WBDN umbrella will be Warner Archive Instant, a subscription VOD service offering classic titles from the studio.

Warner Bros. Digital Networks will work closely with Time Warner’s Turner and HBO divisions, as part of the parent company’s overall strategy to reach audiences directly through current and future OTT services.

“In today’s on-demand world, OTT gives us a really effective means to directly provide consumers the programming they want,” Tsujihara said in a statement. “By forming Warner Bros. Digital Networks, we’ll be able to operate more nimbly as we continue to develop and deliver on our digital strategy which will complement our industry-leading distribution business.”
Variety
Deadline

LA Travel Guide – Start-Up Edition II

Last minute trip to Los Angeles without enough time to fully plan? No problem.

Have you ever thought about leveraging LA’s robust startup options to plan your trip? Here’s a head start so you can hit the ground running and Startup-ify your weekend here in the Southland, ensuring your time in the City of Angels is top shelf.
la travel
Here’s how you can utilize the best of what the LA startup scene has to offer.

–It’s Friday and you’ve dipped out of work early to catch a late afternoon flight into LAX. Thanks, boss! While you’re waiting for your flight, you useOneFineStay to make a last-minute reservation. Go ahead and book that luxury apartment downtown, you deserve it!

–After you put the final touches on your reservation, you suddenly realize that you know absolutely nothing about Los Angeles. With only a few minutes left before boarding, it’s time to see what’s up with the City of Angels. That’s whereTrippy has you covered. Ask native Angelenos about their favorite spots, activities and what you absolutely can’t miss. Stick to the path or make your own. Doing either is made easier with Trippy.

–You begin boarding your flight. But, oh wait, what’s this? You’ve been upgraded to first class? Make all of your friends back home jealous with a quick Snapchatstory. If you didn’t put it on Snapchat, did it actually even happen? Probably not.

–After hopping off the plane at LAX like your idol Miley, you need a way to get to your place. Through much coercion, one of your friends in LA sacrifices their Friday night plans to pick you up from LAX. Even after breaking down on the 405 and using HONK to get roadside assistance, your friend pulls through. If that’s not friendship, I don’t know what is.

–If the traffic was any worse, you might have missed that reservation at 8 you made using Resy. After starving in the airport for most of the day, you decided to splurge and snag a last-minute table at Alma in Downtown. And look at that, it’s right down the street from your place. After stuffing yourself silly, you take the rest of the night easy.

–The next morning you’re feeling a bit adventurous and need a way to offset last night’s heavy dinner. 5 Every Day, an app that suggests 5 unique activities or places to visit every day in LA, suggests a hike over at Solstice Canyon in the Santa Monica Mountains. LA is more than just beaches and high-rises, the natural beauty never ceases to amaze even the most local of locals. And with the Socal sunshine, the early morning is the perfect time to sneak in a quick workout.

–Post-hike you’re ready to chow down again, and there’s perhaps no better resource than Tastemade. After getting your fix of Korean, Thai, Italian, Mexican, Japanese or Persian food (or maybe all of the above?), it’s time for some more explorin’.

–It might be cool to check out the stuff around Hollywood or the Walk of Fame, but if you’re looking for something off the beaten path, check back in with 5 Every Day (If you couldn’t already tell, we’re huge fans). There could be an art gallery opening, a pop-up concert or a secret Angeleno hideout to explore.

–As your day winds to a close, you find yourself watching the sunset over the city at the Griffith Observatory. You’ve made it just in time to see the sun fall behind the lights of Downtown LA. You did it. A whirlwind tour of LA.

Innovation, style and unlimited discoveries. These are the aspects of LA that I love, and I hope you got enough of a taste to come back for more.

Thanks to Ryan Lim for compiling.