Billions pour into LA as it gears up to be the next Silicon Valley

When Snapchat parent company Snap went public in a $3.4 billion IPO offering in March, it proved yet again what a growing number of venture capitalists have been betting on for months: Los Angeles, the land of Hollywood movie stars and sunkissed beaches, had become a launching pad for start-ups after decades of being a poor relation to Silicon Valley

People take pictures in front of the Snap headquarters on the strand at Venice Beach in Los Angeles.

The full story on CNBC

Can dmexco be sxsw for the eu?

In a word, no.

Make no mistake, if you can only attend a handful of digital events in the next year, demexco should definitely be on that list. But this isn’t a show to watch star-powered “fireworks” from brands and celebrities like sxsw, CES and Cannes Lions. This is more like the place to go to see how the fireworks are made.

This is a “trade show.” The way trade shows are meant to be and should be. Less about 20 min. panel discussions (eye-roll) and more about meetings on the massive show floor with actual decision makers. I remember old automotive and media industry events that used to be this big in the US, but it’s been a lot of years.

FAANG here is really FaanG. Facebook and Google dominate most of the events, but here you’ll see a real variety of start-ups working to make a difference in the EU. This show is for anybody doing business with any EU member country and has a very “home team” feel. If you need to make in-roads into Europe, this is the place to start.

There is one important way that dmexco is like sxsw, CES and Cannes Lions – the taxi line at the airport is just as long!

If you’re going, please stop by Hall 8, Stand B050 to check out NEWBASE:View, and here’s a really nice guide from Sovrn to dmexco 2017: https://www.sovrn.com/blog/dmexco-2017-hints-tips-and-secrets-see-you-there/