I. Presentation to the Festival of Media Brand Lab. NYC, Rome, 2018
II. Launch of NEWBASE brand, 2017
III. Introduction to CPQ (configure-price-quote) product launch, 2015
IV. Colony Logic platform launch, 2014
V. Mosaic By Tribune: A project to launch a new type of photo navigated application on multiple platforms across the Tribune enterprise, 2012
VI. The Mobile Consumer Lifestyle: Implications for Marketers
Tablets are clearly here to stay. Tribune Company and Magid Advisors recently completed a study of consumer behavior with tablet devices and another on the mobile consumer lifestyle.
Andy Vogel from Tribune presented some of our latest research at the New York 2012 MMA Forum on the continued strength of established local media brands in the tablet environment.
A free copy of this is available here: The Mobile Consumer Lifestyle: Implications for Marketers
VII. Mobile In A Minute – A start-up venture I ran inside the Los Angeles Times as VP of Emerging Media, 2011
IX. Integrate Mobile into a Broader Ad Campaign – Early presentation to ad agencies, 2010