Should Local Advertising be Bracing Itself for On-Demand? | Street Fight

Should Local Advertising be Bracing Itself for On-Demand? | Street Fight.

Buy now key on a white keyboardUber’s success has convinced many that on-demand is the future, while the surge of start-ups trumpeting themselves as ‘Uber for X’ has many others predicting an empty fad.

While it’s easy to lump the wave of recent on-demand startups together and write it all off as excess run amok, we’re all shrewd enough to separate these ideas into the sensible (food delivery, home services), the workable (valet parking, massages), and the wacky (Santa Claus).