Smaato is integrating mobile demand platform Adsmobi to drive global mobile real-time bidding revenue

San Francisco, New York – July 25, 2013 – Smaato, the leading global mobile Real Time Bidding (RTB) ad exchange and mobile Supply Side Platform (SSP), announced today that it is integrating mobile direct demand platform Adsmobi into the Smaato programmatic demand team to drive global mobile real-time bidding revenue under one unified Smaato Media Demand team.

Since Adsmobi launched in February 2010, the company has seen three consecutive years of revenue growth with Headquarters in New York and offices in Hamburg, London and Singapore.

“Adsmobi is now fully integrated into the mobile RTB ad exchange Smaato as we see a shift to programmatic buying in the mobile advertising industry and more brand advertisers moving their
marketing budgets into RTB every day.” said Ramy Yared, Founder & MD of Adsmobi. The experienced new Smaato Media Demand Team will help to further strengthen partnerships with DSPs connected to the RTB platform.” Yared added.