SMBs Seen To Embrace ‘Non-Advertising’

SMBsSeenToEmbrace‘Non-Advertising’

BIA/Kelsey on Thursday revealed its list of 15 picks and preictions for local media for 2014. The firm predicts a shift from smaller SMBs away from purchased media to other marketing outlets, primarily social media and transaction marketing. Among other prognostications, the acceptance of native ads among SMBs, mobile discovery tools driven by big data and a push for TV ad dollars from social media networks.

 

SMBs Seen To Embrace ‘Non-Advertising’.