July 6, 2012
Samba Mobile offers ad-funded mobile broadband service
Brands such as Volvo, Clinique and Dell are reaching on-the-go users with video ads that can be watched in exchange for free mobile Internet service.
The free mobile broadband service is being offered in Britain to iPad users as well as netbook and laptop users. The list of advertisers for the launch of the service also includes Agent Provocateur, Sims, Nissan, Paramount Pictures, Xbox Kinect and Pot Noodle.
“Advertisers face a huge problem, the vast bulk of ads are ignored,” said Ben Atherton, CEO at Samba Mobile, London. “This is because they are both interruptive and in many cases irrelevant.
More from Mobile Marketer: http://www.mobilemarketer.com/cms/news/video/13248.html