Warner Bros. has formed Warner Bros. Digital Networks, aggregating the studio’s owned digital video and over-the-top video services and focused on expanding its reach into direct-to-consumer entertainment.
The new division will be led by Craig Hunegs, who adds the title of president, Warner Bros. Digital Networks to his current responsibilities as president of business and strategy for Warner Bros. Television Group. In both positions, Hunegs reports to Kevin Tsujihara, Warner Bros. chairman and CEO.
The group encompasses DramaFever, the subscription-video service specializing in Korean TV shows and film dramas that WB acquired earlier this year from Softbank, as well as WB’s investment in Machinima; its partnership with NBA star LeBron James’ Uninterrupted for digital projects; and its interest in Ellen Digital Ventures, a partnership with talk-show host Ellen DeGeneres. Also under the WBDN umbrella will be Warner Archive Instant, a subscription VOD service offering classic titles from the studio.
Warner Bros. Digital Networks will work closely with Time Warner’s Turner and HBO divisions, as part of the parent company’s overall strategy to reach audiences directly through current and future OTT services.
“In today’s on-demand world, OTT gives us a really effective means to directly provide consumers the programming they want,” Tsujihara said in a statement. “By forming Warner Bros. Digital Networks, we’ll be able to operate more nimbly as we continue to develop and deliver on our digital strategy which will complement our industry-leading distribution business.”